MadAboutKids.com, Singapore’s leading online portal dedicated to helping Asian parents by providing useful and relevant information for bringing up children, is introducing the market’s first Asian focus baby guide books, conceived as a comprehensive resource for local parents in caring for a newborn, through to surviving the challenges of bringing up a toddler.
The Survival Kit series consists of Baby Survival Kit and Toddler Survival Kit, providing practical and useful child caring information to parents with its easy-to-read format as well as real-life tips from other parents. This new Survival Kit series is supported by Wyeth, a market leader in infant and child nutrition innovation.
Each book is carefully crafted to meet specific needs of the Asian parent. Readers are able to find useful advice on simple procedures like baby care and feeding, managing a crying baby, sleeping problems, health and growth issues, development and learning and many more.
Parents are able to get a copy of the Baby Survival Kit and Toddler Survival Kit from 31 December 2009 till 11 February 2010 at all participating NTUC FairPrice supermarkets with purchase of Wyeth Promil Gold or Wyeth Progress Gold (terms & conditions apply).
The Baby Survival Kit and Toddler Survival Kit books are also available at partnering hospitals – Mount Alvernia Hospital and National University Hospital between 11 January and 11 February 2010 at S$19.90 per copy.
Proceeds from the sale of the books will be channelled to selected charities supported by NTUC FairPrice and the partnering hospitals.
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